DUBAI, UNITED ARAB EMIRATES
The Dubai Mall is Emaar’s largest Mall and is located in the central hub of Downtown Dubai. The mall is home to many global luxury retail and entertainment brands including Reel Cinemas, Sega, and Kidzania. RTD designed multiple large scale signs and graphics for the mall exterior and interior areas including a comprehensive new wayfinding program which is currently being constructed. The environmental graphics program was successfully achieved and implemented through close collaboration with Emaar Executives. In addition, RTD has completed several media/ entertainment based concepts for Downtown Dubai and the surrounding Mall areas.